🚀 Get smarter faster by learning with other firm owners: https://www.rlz.io/
📚 A curated list of the apps I actually use and recommend: https://www.jasononfirms.com/apps
In this episode, I sit down with Karen Reyburn to break down how accounting firms should actually be using AI for marketing. We walk through a practical framework that starts with research, then extraction, ideation, and finally writing, and why most firms get this backwards. Karen shares the AI tools her agency uses every day, how to research niches without overcommitting, and why AI should do the heavy lifting while humans stay responsible for voice, taste, and trust.
💻 Learn more about Karen: https://karenlreyburn.com/
And check out her AI marketing accelerator here! https://wearepf.com/ai
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