15 - Know Your Audience | Inside Selling with Josh Braun
GTM Live
00:00
How Do You Know if It's Always a False Objection?
Cris: When people give you information where the product didn't have a feature or it was too expensive, it's a thing that i like to call a false objection. A and so in that case, i have now learned that i didn't do a good enough job helping her tell me the truth. Or maybe she is telling the truth. And so h do ask my question, like you're saying it's a false objection? How do you know that cod be the truth? Is it always a false objection?"
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