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32 - Modern Ways to Drive Brand Awareness | Demand Gen Live S1 x15

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How Do You Measure Your Marketing Source Revenue?

The way that i would think about it, e's just measuring off of marketing source revenue against advertising cack a. The theory is like, when you mark it well, you drive more inbound floe as a contribution to overall revenue. If your sale cycles 90 days, you're not going to see revenue results on day three you start doing something. And so you need to give it time to develop. You have to look at it in revenue. Like revenue actually is the metric. A its just like, in the process of getting there, which would if your u just pretend you're sowing a product,. It's going for a meaningful impact of any marks execution, minimum 90

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