In this coaching episode, Lindsay and Nora work with Micah Freeman, a therapist and educator launching a coaching business focused on nervous system regulation. Micah shares his journey from teaching to therapy to coaching, and his unique perspective as someone who transitioned later in life. The hosts help him strategize how to use his existing public podcast to build authority while creating private audio lead magnets to grow his email list and ultimately his group program. This episode offers valuable insights for anyone in the mental health or coaching space looking to balance giving away valuable content with building a sustainable business.
Topics Covered
- Micah's background transitioning from teaching to therapy to coaching
- The challenge of wanting to help everyone while building a sustainable business
- Public vs private podcast decision-making process
- Creating lead magnets that continue the conversation rather than gatekeeping
- Episode structure using the "three Rs": Relatable, Reframe, Remedy
- Long-form content strategy and repurposing into blogs and newsletters
- Integration strategies between Hello Audio and ConvertKit
- Positioning nervous system work for people who've already done therapy
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