Behind the Numbers: an EMARKETER Podcast cover image

What “Winning the Holidays” Actually Looks Like in 2026 | Reimagining Retail

Behind the Numbers: an EMARKETER Podcast

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Retailer AI: native assistants vs. third-party LLMs

Discussion on Rufus and retailer-native AI, plus opportunity for brands on external LLMs like ChatGPT and Google.

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