9 - What should your top priorities be right now in Demand Gen? With Kevin Mulrane & Travis King
GTM Live
00:00
What's the Number One Thing About Content Creation?
Chris Anderson: Why do you think so many marketers get that wrong? He says it's not creating content to drive to a sale necessarily, but understanding your audience. "Posting on Facebook is not content. Facebook is distribution," he says. 'You're relying on your sales reps to actually communicate the content'
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Transcript
