Episode 162: Designing for Behavior Change with Amy Bucher
UI Breakfast: UI/UX Design and Product Strategy
00:00
The Bookwriting Process - How Did You Get Modified?
The basic ideas that i brought into the bookwriting process didn't get modified so much as the way that i talked about them. Marta, my editor, does not have a behaviour change background, but she's worked on most of rosenfeld media's books. She was really great at coaching me about times when i might be putting something in terms that were too esoteric or too specific to a psychologist and not general enough for my audience. And sometimes even just things like, you know, several of my early chapters were very long, and she helped me break them into multiple chapters and reach cadence where it was more digestible for reader.
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