“We want to actually connect the people in a different way than usual.” – Iva Bencun

“We strongly believe that we can do this festival and that we must do it in order to expand that kind of love that we feel for Zadar.” – Martina Ljustina

Today’s guests on the Art of Adventure podcast are two adventure savvy entrepreneurs who has devoted their time and effort in order to provide fun and thrill for other people.

Iva Bencun and Martina Ljustina are two of the co-founders of the Zadar Outdoor Festival. This festival showcases the extraordinary geographic diversity of the Zadar region which is perfect for outdoor activities. It also allows the participants to enjoy various sports while challenging their own limits. The first person I met when I moved to Zadar was Martina, and she has been a great friend, helping me with many connections and ideas while I've been here. Martina introduced me to Iva, who has also been a great friend and help during our stay in Croatia.

I got to participate in many of the events of the 2017 Zadar Outdoor festival - caving, mountain bike racing, yoga, dancing, whitewater rafting, watching the air show, the highline slackline, and kayak race. There was one peak moment that blew me away -when the bike race finished and the kayak race was starting and the planes were flying overhead while the slackliners were high in the air above the forum- it seemed like everything was happening all at once and it felt like the center of the universe.

Successfully organizing the festival in April 2017, the team invites more participants to join on the next Zadar Outdoor Festival. The land and the waters of Zadar region will be the space for people who wish to have the ultimate adventure.

What you will learn on this episode:

* What are the activities in the Zadar Outdoor Festival
* Making this festival happen
* Where the idea of the festival came from
* Building the team
* What is their promotion strategy
* Tips in organizing a festival
* How much does this festival cost
* Inspiration behind the festival

Continue the Adventure (Resources from this episode):
Zadar Outdoor Festival

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Iva Bencun:

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Martina Ljustina:

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