Emily West, "Buy Now: How Amazon Branded Convenience and Normalized Monopoly" (MIT Press, 2022)
New Books in Science, Technology, and Society
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Amazon's Choice Is Making People Less Price Sensitive
Two thirds to three quarters of product searches now start on amazon. There's good evidence that people are very motivated t just, you know, go its with the easiestow because they know it's going to show up quickly. But there's a way in which there's a comfort and predictability and ease to staying with amazon’s platform. And so it seems that this is also making people less price sensitive.
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