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Ep. 647: Brennan Dunn Interview with Michael Covel on Trend Following Radio

Michael Covel's Trend Following

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The Psychology of Persuasion

Brennan: "I have a very pessimistic approach to how virtually nothing ever changes ever, specifically around persuasion and getting people to do what you want to get them to do" I studied the classics in school. Most of my sales training came from Plato. He says he uses Socratic questioning to peel away layers of the onion to get somebody to basically admit what he wants them to believe after going through this series of rhetorical exercises.

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