Toni Okamoto, founder of Plant Based On A Budget and podcast host, joins the Journey To Launch podcast to talk about her new book, "Plant-Based on a Budget Quick & Easy: 100 Fast, Healthy, Meal-Prep, Freezer-Friendly, and One-Pot Vegan Recipes," and how she "fell" into entrepreneurship.

Plant Based On A Budget began in 2012 as a passion project, but swiftly turned into an online empire with over 1M followers across social media. Toni went full-time in 2016 and hasn't looked back. Since then, she secured a Netflix documentary feature on "What The Health," and successfully leads a team of 6, spreading the word of accessible and affordable plant based meal options globally.

We chat about expectations you can have as a business owner in the online space, why she views Plant Based On A Budget as a form of activism and how you can save money on groceries.

In this episode, you'll learn more about:

- How long it actually took Toni to make a profit with her passion project, Plant Based On A Budget + why you should adjust your expectations if you want to start an online brand
- Why staying open and curious is a key skill in entrepreneurship and can lead to massive opportunities
- What you can do right now to save money on healthy meals you will enjoy that will actually leave you and your family feeling satisfied
- Tip and tricks to get your kids into veggies + more

Check out the video of this episode on YouTube, here!

Other Links Mentioned in episode:

Bean Salad: https://www.tiktok.com/@plantbasedonabudget/video/7124502837563854122?lang=en
Grab a copy of Plant-Based on a Budget Quick & Easy: 100 Fast, Healthy, Meal-Prep, Freezer-Friendly, and One-Pot Vegan Recipes by Toni Okamoto
Check out my new personal website here.
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