Crowdfunding Is Like Brilliant

"For me crowdfunding is like brilliant because it's kind of what I've been doing in the digital space teaching people and so you get proof of concepts right now," he says. "The goal is 50,000 and we raised that in the first four days and now it continues to grow so you're seeing that people actually want the product", she adds. 'I think there's a real good shot that other people in a retail setting would be willing to pay for it' The campaign was funded through crowd-funding site Indiegogo.