Episode 110: Podcast 110 - What Makes YOU the Expert?
Sales Copywriting and Content Marketing Hacks Podcast with Jim Edwards
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The Fundamental Principle That's Never Going to Change
If you understand principles, then you're able to adapt those fundamentals to changing conditions. So in this case, the fundamental principle that's never going to change is hooking people with a six word story. And there's other things that that translates into headlines, you know, email subject lines and all these things. A true, authentic expert says, ok, how do i apply the principles i know work to this new thing? As opposed to people who like, ok, am minto buy that bright shinyn object, and i'm going to get rich from that bright, shiny object. They don't understand the principles. They just know i'm going To buy this bright, shining object
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