Let's Make This More Interesting cover image

The Power of Surprise - Part 2 (with Rory Sutherland)

Let's Make This More Interesting

00:00

Marketing is fat-tailed, not proportionate

Rory argues marketing returns are fat-tailed like film or pharma and criticizes proportional metrics and false quantification.

Play episode from 09:02
Transcript

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app