Seven Attributes of Durable Businesses

Vic Keller founded 17 companies and exited 9 of them, including three sales to Berkshire Hathaway.

He breaks down how growing up blue collar shaped his edge, why getting punched in the mouth early almost killed his first business, and how rebuilding instead of quitting changed everything.

We also cover what real buyers look for, why cheap deals are not worth the pain, how to deleverage the founder, and the hidden cost of exits when selling the business means losing relationships too.

This episode is a blueprint for building companies that survive bad weather and outlast the founder.

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