How to Build Confidence With Content Types

A lot of people say, we don't have the money to do content strategy. And I say, how do you not? It doesn't cost more. It just shifts time and budget around. But knowing this is the content that's going to go into your product will be sky high. You're going to build up confidence with certain assets as the project goes on. Now development, the CMS development and programming is an outcome of what you've done. So maybe one day we can end up not writing articles, but writing content like five to six days before we release website. Because it seems really obvious now how it saves time and it contributes to high quality.