Episode 384: The Superstorm of Marketing Challenges in 2022 with Chris Mercer
Perpetual Traffic
00:00
The Three Super Orms Are Colliding Into One Big Storm
Tech companies are changing the inpho structure that were all on, right? So apple changed things on face bookas they o. Apple did it a couple of years back with safari when they were changing how long certain cookies stayed and playc they eventually got rid of third party cookies. And then you have users themselves, which is really the thing that kicked off the other two. There's an ad blocker extension that's on their chrome right now because they don't want to see all the ads all day long. They're using browses like brave or vivoliti where these browses just make it so you can't be measured anyway by default. You've got tec
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