Let’s Ban Billionaires: Noam Cohen on the Know-It-Alls 2.0
Keen On America
Origins: Studying Power and Persuasion
Noam recounts his Harvard history work and early interest in how elites persuade and influence cultural tastes.
“AI is a theft of knowledge. I can’t believe we as a society allowed this.” — Noam Cohen
Ten years ago, Noam Cohen came on the show to ask if it was “Too Late to Save the Internet from Itself?” Back then, this early Silicon Valley critic was a New York Times writer. He was, as it turns out, a “premature anti-technologist” — Cohen’s phrase, borrowed from the premature antifascists who were called communist for opposing Hitler before it was fashionable. We should have listened to him. Now a freelance writer, Cohen describes himself, without self-pity, as a casualty of the internet revolution. The big media world that employed him barely exists anymore. And tech’s Know-It-All elite that he warned us about are richer than ever.
His 2017 book The Know-It-Alls: The Rise of Silicon Valley as a Political Powerhouse and Social Wrecking Ball is now back with a new introduction, triggered by that infamous photograph of Bezos, Zuckerberg, Pichai, and Musk at Trump’s inauguration. Cohen’s argument hasn’t changed — history has caught up with it. These weren’t businessmen attending a president’s ceremony, Cohen says. Trump, he fears, is their vessel. Like the tech titans, Trump doesn’t believe in regulation, doesn’t believe in democracy, believes only he can solve it. That’s the same thing Musk says. And Zuckerberg. And Altman. Even Amodei. They are all Know-It-Alls.
Five Takeaways
• We Were Premature Anti-Technologists: Cohen’s phrase, borrowed from the premature antifascists who were called communist for opposing Hitler before it was fashionable. In 2017, he and I could see the consolidation of power. We should have been listened to. We weren’t. Cohen is now a freelance writer whose wife has the steady income. He describes himself, without self-pity, as a casualty of a media world that no longer exists.
• Trump Is Their Vessel: That photograph at the inauguration — Bezos, Zuckerberg, Pichai, Musk — wasn’t businessmen attending a ceremony. Trump doesn’t believe in regulation, doesn’t believe in democracy, believes only he can solve it. That’s the same thing Musk says. And Zuckerberg. And Altman. They’re all unique founders who believe only they can fix the world. They have more in common with each other than with any of us.
• Stanford’s Eugenics History Explains Silicon Valley: Lewis Terman brought the IQ test to America and built a programme around identifying “gifted” children. His son Fred turned Stanford into the Harvard of the West by importing venture capital. The idea that intelligence can be measured, that the smartest should breed, that society should be run by its cognitive elite — that’s the soil Silicon Valley grew from. It’s also why Jeffrey Epstein was a natural fit.
• AI Is a Theft of Civilisation: They hoovered up all of human knowledge without permission or payment. Copyright is meaningless. The result isn’t intelligence — it’s replication. John McCarthy dreamed of creating a being three times smarter than Einstein. What we got is a machine that regurgitates our own words and calls it thinking.
• There Shouldn’t Be Billionaires: Cohen’s conclusion after ten years of watching the Know-It-Alls consolidate power. AI and social media are utilities and should be nationalised. Wealth inequality at this scale is inherently destabilising. California’s proposed billionaire wealth tax and Australia’s ban on social media for under-16s are signs that the tide may be turning. But only if the next election produces a party willing to claw it back.
About the Guest
Noam Cohen is a former New York Times technology columnist and the author of The Know-It-Alls: The Rise of Silicon Valley as a Political Powerhouse and Social Wrecking Ball (The New Press, 2017; revised edition with new introduction, 2026). He lives in Brooklyn with his family.
References:
• The Know-It-Alls by Noam Cohen (The New Press, revised 2026) — the book under discussion.
• Episode 2842: Symbolic Capitalism vs. Symbolic Democracy — this week’s TWTW on the $10 trillion AI startup and whether capitalism permits democracy.
• Episode 2836: Is Elon Human? — Charles Steel on Musk’s curious mind, referenced in the conversation.
• Episode 2835: Why Dario Amodei Might Be the 21st Century’s First Real Leader — the Amodei question Cohen answers with a flat no.
About Keen On America
Nobody asks more awkward questions than the Anglo-American writer and filmmaker Andrew Keen. In Keen On America, Andrew brings his pointed Transatlantic wit to making sense of the United States — hosting daily interviews about the history and future of this now venerable Republic. With nearly 2,800 episodes since the show launched on TechCrunch in 2010, Keen On America is the most prolific intellectual interview show in the history of podcasting.
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