First Sales and Pricing Lessons

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Spenser Skates reveals why software is about to become fully automated, why apps will be personalized to each user, how he pivoted from building “Siri before Siri” into Amplitude, and what it actually takes to win in the AI era.

Spenser Skates is the founder and CEO of Amplitude, the company that pioneered modern product analytics and helped define how product teams measure, iterate, and scale software.