Denis McQuail, “Perspectives on Mass Communication” (Open Agenda, 2021)
New Books in Science, Technology, and Society
00:00
What Is the Main Direction of Your Research?
As a sociolity lecturer i needed to lead other strings to my bow, as it were. And got interested in a medipolicy which was something that fitted the profile of our department rather than audience interests. So we made studies of tem a variety of programs in terms of motivation of people to silp operas and quiz programes. This was follow american examples which had been provided sometimes in te 19 forties, even, of them different types of consumption of medium material. That proved to be actually more fruitful than our earlier research, and came up with some quite interesting results between the different parties.
Play episode from 20:24
Transcript
