In the 1980s and 90s, Bill Bradley was a video rental mogul. At his peak, he had stores all over Santa Rosa, California, was worth millions of dollars, and was seen as an industry innovator. That's probably why he was dismissive when a little company called Netflix appeared and proceeded to lay waste to the entire video rental industry. In a whiplash-inducing turn of events, Bill lost everything—his riches, his business, his marriage, and his sense of purpose. Prior to this life explosion, Bill was a casual runner, plodding along in a few marathons and Ironmans. And when he was at his lowest, he dove head first into the world of ultra endurance sports. Since the collapse of his VHS empire in 2005, Bill has taken on the world’s toughest challenges, like the Arrowhead Ultra, the Badwater Ultra, swimming the English channel, and attempts at the world’s tallest peaks. And yes, he has set records along the way. But what is truly remarkable and what turned Bill into Epic Bill, is that he has come short far more often than he has crossed the finish line. Epic Bill believes that his failures have taught him more than any victory ever could. Because how you try at one thing is how you try at everything.
