Is There a Need for Last Touch Attribution?

There's another element here of measurement but I'm going to pause there for now and let's talk about tactics first. We work with a lot of account like companies that are set up this way whether it's PLG sales led they have Strategics or enterprise, mid market accounts. And then deciding how do we like goal how do what KPI or measure of success? It is because the tactics that you mentioned about what you're doing is exactly what I would expect based on how you're measured right? So  Let's just say we have 25% of the budget we're doing this like create demand motion with LinkedIn as to a thousand accounts and the sales team has six cents.