#130: Aaron James—How to Define What Your Customer Really Wants
The StoryBrand Podcast
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The Power Narrative
When we're in our teens and twenties, sometimes you have this like, your breaking away from your family. There is a temptation to sort of look for the negative in your family. But there's incredible power to actually kind of rewrite your own story - shine the spotlight on different things. As corporations, as businesses, i believe that corporations spending marketing dollars are the dominant influence in america on what cultural narrative we buy into.
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