Episode 162: Designing for Behavior Change with Amy Bucher
UI Breakfast: UI/UX Design and Product Strategy
00:00
The Behavior Change Wheel
How would your learnings from the book help our listeners in that journey? You're right, it is a practical question. And i have the very frustrating answer of we need to break it down and figure out exactly what is making it difficult for people to do that behavior. So there's a method called com b in the behavior change wheel. It's c o m dash b, and it stands for capability, opportunity, motivation, behavior. I use this method in my work, especially early in a project, to identify where there may be something that either presents an obstacle to a behavior or potentially could help promote the behavior.
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