Flashback: Nestle’s Neel Arora discusses building longstanding strategy post the eCommerce penetration burst
BRAVE COMMERCE
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The Importance of Relationships in the FMCG Industry
The act of switching and then switching back was fantastic. I think being set at both sides of the metaphorical table, it really does help you understand the things from another person's perspective. From the other side, the thing I love about the FMCG industry or CPG industry that we are working is the customers who have those long standing relationships.
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