Vyrill's Ajay Bam joins Chris Walton and Anne Mezzenga live from CommerceNext to discuss the growing importance of in-video search for both retailers and brands.
In this podcast, Chris and Anne go deep with Ajay on:
– Video's growing impact on e-commerce conversion
– Why video reviews are more trustworthy than text reviews
– How in-video search helps brands find video insights for marketing campaigns and also helps shoppers find answers to product questions by returning search results as video clips
– And, most importantly, the power of cataloging demographic, sentiment, brand appropriateness and safety data in every video about your brand out there!
Video is the future, and this podcast helps to paint the picture as to why.
*Sponsored Content*
This podcast uses the following third-party services for analysis:
Podcorn - https://podcorn.com/privacy
