197 - Navigating the Blended Funnel | Demand Gen Live S2 x52
GTM Live
00:00
Having a Top Down, Bottom Up Motion in the Enterprise
When the buyer is ready, even in the enterprise, they're going to come to you ready to figure out what it is they want to buy from you. A lot of companies already spend a million dollars a month running a bottom up motion. Why? You can do that for the enterprise too. Soa yo, go in. Gohed, go have a tomp down motion in the enterprise and then keep running your bottoms up.
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