C-Suite Insights From Mattel, Chipotle Executives
Bloomberg Businessweek
00:00
The Gap's CEO Moves on to Capture Intellectual Property Outside the Toy Avenue
We absolutely said that our strategy in capturing the full value of our IP outside the toy aisle can be meaningful in success, you know. This is not just about a movie or a TV series. This is about participating in a highly accredited business verticalsOutside the toy aisle and all driven by big franchises,. And in some cases these verticals are larger than the toy industry.
Play episode from 07:21
Transcript
