A Media Briefing with Sara Fischer - [Making Media, EP.18]
Making Media
The Importance of an Open Rate
An open rate is really critical to us. It's for those advertiser relationships. It also in some ways helps us understand how we can serve people better. For the first time, Google and meta collectively made up less than half percent of global digital ad revenue.
Today, we speak to the person who keeps us up-to-date on everything media-related, Sara Fischer. Sara is a media reporter at Axios where she writes their excellent Media Trends newsletter, among many other things. She’s become a trusted insider and a key figure in our industry. We explore the traits of great journalists, Axios’ secret sauce, and the quirks of various business models in media. Enjoy!
For the full show notes, transcript, and links to the best content to learn more, check out the episode page here.
-----
This episode is brought to you by Scribe. Scribe is the presenting sponsor of this episode of Making Media and the magic behind the Colossus transcripts. One of the best decisions we made at Colossus was transcribing all of our audio into a searchable transcript library. We had been using another provider up until the summer of 2022 but we were constantly having issues with accuracy if our audio was just the slightest bit impaired. Whether it's training sessions, internal Q&As, or for media purposes, the value of transcripts is huge. And we are not alone. Scribe is the transcription service that powers all of S&P Global - like CapIQ - and the client list includes our friends at Tegus. Go to joincolossus.com/scribe to unlock 150 minutes of free transcription and test their capabilities.
-----
Making Media is a property of Colossus, LLC. For more episodes of Making Media, visit joincolossus.com/episodes.
Stay up to date on all our podcasts by signing up to Colossus Weekly, our quick dive every Sunday highlighting the top business and investing concepts from our podcasts and the best of what we read that week. Sign up here.
Follow us on Twitter: @ReustleMatt | @domcooke | @MakingMediaPod | @JoinColossus
Show Notes
(00:03:59) - (First question) - How she established herself as an industry insider in media
(00:03:50) - Identifying current and future key players in the media industry
(00:09:38) - The importance of time management for journalists
(00:12:24) - Breaking down the value and delivery of Axios
(00:15:26) - How she optimizes work-life balance through autonomy and time management
(00:17:08) - Why media companies should start experimenting with A.I.
(00:20:00) - The mechanics of the Axios CMS and the process behind creating their product
(00:22:29) - Verticals that are being overlooked by media companies
(00:25:08) - How she leverages the reach of her newsletter to promote niche offerings
(00:30:22) - Media brands that she admires for their focus on helping professionals
(00:32:32) - The unifying themes in the media industry
(00:36:20) - Lessons learned about funding new media businesses
(00:38:28) - Why brand trust will be crucial in the era of A.I.-powered commerce
(00:40:37) - The impact of personal brands associating with authoritative media companies
(00:43:03) - How brands should navigate social media as a marketing tool
(00:45:19) - Her perspective on the power of LinkedIn as a social media channel
(00:46:48) - What success in the media industry looks like to her
(00:48:11) - The importance of email open rates in maintaining relationships with advertisers
(00:49:28) - Comparing so-called conceptual scoops and traditional scoops in journalism
(00:52:19) - How major American social media platforms are enhancing their news delivery
(00:55:56) - Debrief
The AI-powered Podcast Player
