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What’s Wrong With Healthcare & How Restaurants Work and Why So Many Fail

Something You Should Know

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Are You a Fan of Direct Consumer Marketing of Psoriasis?

Dr. Perry Wilson: I am really not a fan of direct consumer advertising of these drugs. Pharmaceutical companies in the United States spend more on marketing than they do on research and development, he says. "It is hugely expensive to bring a new drug to market," but R&D is only a fraction of what's going on with them, Dr. Wilson says.

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