Dark Social and the Dark Funnel

There's like a dark social and dark funnels some people blend them together and call them one thing. I actually see that as two entirely different things you have dark funnel which is centered around Account level intent data and then you have dark social where there's no attribution or intent data being created due to the privacy policies and the platform. These are two very separate concepts dark social much more appropriate in things where you would be actually creating demand and dark funnel Where you would have account level intent data to go out and capture demand through advertising? activation outbound Things like that, but if we zoom out on dark social effectively through the scale and the maturity of the internet It's created so many different pathways