#176 Design is not dead, but has changed
Honest UX Talks by Wix Studio
Observing real users beats synthetic testing
Anfisa emphasizes contextual observation, nuance, and human interpretation over synthetic AI-only tests.
Ioana and Anfi discuss how the design process has evolved in the age of AI: should we rely on educated guesses or actual research? How can we reach insights faster? What's the best design process today? How to get to insights quickly without sacrificing quality? And can LLMs fully replace human research?
This episode was recorded in partnership with Wix Studio.
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