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Ep. 521: John Jantsch Interview with Michael Covel on Trend Following Radio

Michael Covel's Trend Following

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The Reality of Being Silent

If you don't have a little PT Barnum in you, the other people do and you're behind. A recent survey of 2,200 B2B buyers approaching 80% of them said that they made a decision about the products and services that they were going to buy or engage before ever contacting the company. So if you're not showing up in that, you know, 80% of the time they're doing their research, then you don't exist and you're never going to get the call.

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