
#125 Design doing with Don Norman (Part 1)
UX Podcast
00:00
The Challenges of Design Thinking
"I'm sick and tired of design thinking. It's time we started doing design doing that," he says. "The hard part is the, you know, it may be hard to come up with good ideas, but it's even harder to actually do something with it to produce a product." He adds: "We got to start focusing more on getting things done, producing real products"
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