Episode 68: How to use disruption for good
CIM Marketing Podcast
00:00
The Importance of a Strong Feedback Culture
Three years ago, people thought you were completely mad to try and make a proudly alcohol free beer that was going to go into pubs and restaurants nationwide. Three years later, it's now almost a store to just pub scene to get from Manchester to today. I think you have to have a team of people that are truly excited and passionate about the products and about what you're doing - especially when you're a disruptive category. One of the things in our business is that everyone has share options, for example. And I think that's so motivating and it really feels like we're part of something.
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