Most marketers think of Roku as just another ad platform, but the real opportunity is understanding how streaming is changing the entire media mix.
In this episode, Nik sits down with Jeff Katz from Roku to break down what’s actually happening inside one of the biggest platforms in media, how connected TV has evolved, and why more performance brands should be paying attention.
Jeff gets into how TV buying has changed from big creative bets and slow measurement cycles to a more flexible, measurable, self-serve world.
Nik and Jeff unpack what DSPs actually do, how streaming fits alongside search and social, and what kinds of products tend to win on the biggest screen in the house.
If you’ve ever wondered when TV should enter the mix, how Roku actually works, or what the next layer of growth looks like after Meta and Google, this episode is for you.
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Roku pioneered streaming on TV. We connect users to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. Learn more at advertising.roku.com/limitedsupply.
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