178. Three Key Frameworks for Innovation in Design with Bob Moesta | Digital Transformation
The Innovation Engine Podcast
00:00
How Do You Define an Insigt?
We're trying to actally understand how those four forces play together to enable people to make change. We really dive into helping people look at it from the consumer or customers side, and understand why people are buying something and how people are using things. In a lot of times, people don't know what they want, but they can tell you what they don't want. I shall say, oh, make it easier for me. What is easy me? Li ind, just make it easy. And so that's wewe.
Play episode from 13:27
Transcript
