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Expanding Cloud Access to Mid-Market

Bloomberg Businessweek

00:00

SAP - What's Your Sweet Spot for Mid-Cap Companies?

Most people think SAP only serves the biggest of the world's companies, which we do. The things that we're seeing in big companies amplify when we talk to our mid-market customers,. When they have little fluxes in revenue, it can be have devastating impacts on their bottom line. And I was actually just recently working with a mid-sized chemical company, and they've waited a long time to move into automated business processes.

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