The Dave Gerhardt Show (from Exit Five) cover image

April Dunford on Marketing Strategy and Positioning Yourself to Win

The Dave Gerhardt Show (from Exit Five)

00:00

Do You Have Too Many Personas?

Marko: If you're a marketer inside of the company, and you think you have too many personas, probably there's a good chance. Marko has three books that he always keeps at his desk to help him stay up-to-date on new trends in business. He says one is an old school bible of psitioning reason rout; another is geffrey mor bowlingpin strategy,. A third is called Swirl study the classics - salespeople read all this stuff before they can sell it.

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