I Was the Face of the Business, Not the Press

Yasmin Sewell is the founder of Vyrao, the world’s first well-being brand to fuse energetic healing with master perfumery. With scents like I Am Verdant and Witchy Woo, the brand has designed six personal scents to evoke specific emotional reactions. But before Sewell was building a brand around her love of wellness and energetic connection, she had a legendary career in fashion that included opening an avant-garde boutique in London in the ’90s and working at major retailers Browns, as the buying director, and Farfetch, as the vice president of style and creative. Tune in to this episode to hear what drove Sewell to make the drastic career change, what she thinks being creative is really all about, and why she’s more fulfilled now than ever.