Rourke Heath runs Gen HQ, one of the biggest creative AI education platforms, and work with companies like North Face, Vans, and Timberlands on how to use AI in their creative workflows.
In this conversation, he breaks down his entire content pipeline (97 pieces a month with 3 editors), AI pre-production for client work and why he believes editors are the new creative directors.
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Chapters:
00:00 Intro
00:53 Why one-man-band AI creators won't last
06:09 How AI is replacing storyboard artists in pre-production
09:16 What we taught North Face about creative AI
11:44 The exact AI pipeline for client work
01:04:30 What makes a good story — and why the room went silent
01:07:37 AI content is already everywhere and nobody noticed
01:14:25 How to produce 97 pieces of content a month
01:20:17 AI consulting is $125,000 a day
01:22:32 Kids on Fortnite making hundreds of thousands with AI
01:24:42 World building is next after image and video peaks
01:31:21 The pendant that remembered everything — then Meta killed it
01:34:25 Sci-fi writers decide the future, engineers build it
Connect with Rourke Heath:
Instagram: https://www.instagram.com/rourkeheath/
LinkedIn: https://www.linkedin.com/in/rourkeheath/
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