Treat meetings like a product

How to design meetings with purpose so they actually move work forward.

Meetings are a necessary part of work. But for many people, they’re also a major source of frustration. According to Rebecca Hinds, meetings don’t have to feel like a drain—better meetings start when we stop treating them as a default and start designing them with intention.

Hinds is the author of Your Best Meeting Ever: Seven Principles for Designing Meetings That Get Things Done, and a future-of-work expert who founded the Work Innovation Lab at Asana and the Work AI Institute at Glean. She argues that the problem isn’t meetings themselves, but the sheer number of poorly designed ones, and by being more thoughtful about what actually deserves synchronous time, teams can redesign how they communicate in the workplace “Meetings are the most important product in our entire organization, and yet they’re also the least optimized,” she says. “The first step is recognizing we need to be much more intentional about how we're designing meetings.”

In this episode of Think Fast, Talk Smart, Hinds and host Matt Abrahams discuss why meetings so often go wrong—and what it takes to make them work. Whether you’re leading a team, trying to protect focus time, or simply hoping to spend less of your week in calendar invites, Hinds offers practical frameworks for designing meetings with purpose so they become a tool people actually value.

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Episode Reference Links:

• Rebecca Hinds
• Rebecca’s Book: Your Best Meeting Ever
• Ep.124 Making Meetings Meaningful Pt. 1: How to Structure and Organize More Effective Gatherings
• Ep.125 Making Meetings Meaningful Pt. 2: Key Ingredients for Effective Meetings 

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• Matt Abrahams >>> LinkedIn

Chapters:

• (00:00) - Introduction
• (02:31) - Why Meetings Feel Broken
• (03:46) - The Default-To-Meeting Problem
• (04:39) - Treat Meetings Like A Product
• (05:59) - Meeting Doomsday Reset
• (07:29) - The 4-DCEO Test
• (09:32) - Designing Better Meetings
• (10:54) - Creating a Meeting Agenda
• (13:47) - Context And Meeting Fatigue
• (14:55) - Memo-First Meetings
• (17:00) - The Final Three Questions
• (21:30) - Conclusion

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