Advertising strategy and spend

One of OnlyFans' most-followed models, Bryce Adams, joins Graham to discuss her rise from selling sporting goods to becoming a fitness influencer - to eventually launching her adult content channel that brings in upwards of $14M a year. Adams details her creative process, how she navigates personal boundaries and the safety precautions she's put in place. She also addresses the recent breakup with her longtime boyfriend and business partner, Brian.