The Fog of Innovation

Fog is one of those things that it sits around and you can sometimes not see what's in front of you. But with a little bit of wind in your sails, the fog will move," he says. "It's about capturing them and finding those golden nuggets that will change the way we do things" 'We don't know which one of those are the apples, the googles, the amazins,' adds Mr Ritchie.