133 - Paying for Attention vs. Commanding Attention | Demand Gen Live S2 x29
GTM Live
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The Challenge With Early Stage Companies Pre Product Market Fit
When you think about estimate of, like, how much it would move for a company, i look at it more so it's less about brand awareness and more so about a product market fit. That we get really focused with companies that are in go to market fit, right? Or even growth. And following that, following his model, one of those two. But the model just, it works better when the market has already accepted your product and you have a repeatable process in know who you're selling to.
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