Is There a Market for Billy Echner's Billy on the Street?

Universal really thought that they could galvanize an audience around this type of movie. And it was just a miscalculation. People didn't show up. Now Billy Echner, he's not universally loved within the gay community as well. So it wasn't as if this was some lightning rod that everybody was going to rally around and flock to the theater. He's in a bit of an acquired taste or a, you know, polarizing taste. I happen to think he's hilarious, but you could show Billy EChner's Billy on the street stuff to people and they'd be like, what? This guy's annoying. Get him out of my face.