Design and Product Management - How to Work Well Together

If a customer can't use your product to solve his problem, he'll look for a different solution. Your product must be usable in addition to providing utility. Just like how you created an opportunity hypothesis and then worked to validate it, design will create very os u x possibilities and then work to converge on the main design. Some small projects might not require any design iteration. If you are responsible for the schedule, make sure to incorporate the appropriate time for design to iterate. It is possible to have an educated opinion about design without being an expert. We can form that opinion by using a framework with specific criteria and then looking at how the design meets those elements.