Fire resource newsletters that generated leads

Eric Thompson interviews Jed Inductivo, a Ninja with Compass in Los Angeles, who achieved his best year yet in 2025 with business up 56% year over year. What makes the story remarkable is that it happened during significant adversity. LA faced devastating fires that impacted clients and the community at large. Jed's brokerage dissolved, forcing a rapid transition. Instead of contracting, Jed expanded by choosing a player mindset, leading with value, and committing to simple, repeatable Ninja fundamentals.

Jed credits a guiding belief, "This is happening for me, not to me," as the mindset shift that kept him solution-focused. During the fires, he stepped into service by supporting displaced clients, helping people find temporary housing, and sending resource packed newsletters that were widely shared and generated inbound calls for lease support. Jed breaks down the systems that drove his growth. He created two versions of a Real Estate Review, a five-minute version and a fifteen-minute version, to make Habit 7 consistent. He pairs those reviews with a steady rhythm of coffees and lunches, and he built a highly intentional agent referral engine that now contributes roughly two-thirds of his business. He also shares how his hospitality background helps him deliver a Four Seasons level experience through intake forms, milestone moments, and event style open houses.

Looking ahead to 2026, Jed's focus is on calm in the hard, protecting mornings for focus and clarity, and doubling down on his vital few activities, including Real Estate Reviews, two coffees or lunches per week, and his power hour.

Adversity can be fuel when you choose a player mindset and stay focused on solutions

This is happening for me, not to me, is a practical mental shift that prevents victim thinking and creates forward motion

Value creates opportunity, and Jed's fire resource newsletters were shared widely and led directly to new lease clients

Real Estate Reviews paired with coffee or lunch became Jed's strongest growth lever and biggest source of sales

Simplify the habit so it happens consistently, and the five-minute and fifteen-minute review options removed friction and made execution weekly

Follow up with an insight rather than asking if they have questions, which keeps the burden off the client and highlights your expertise

Agent referrals are built intentionally through consistent relationship building, two agent connection calls per week, and making it easy to remember and refer you

Make referring you easy with a simple one sheet that explains your market areas, specialties, and personal connection points

Hospitality creates bespoke service and intake sheets plus milestone touches create a Four Seasons experience

Authentic flow wins and the most sustainable systems are the ones aligned with your DNA and interests

This is happening for me, not to me

Real estate agents are problem solvers

My biggest sales this year have come from this combination of real estate review, coffee, lunch by far

Treat your clients like they're staying at a Four Seasons

The best flow is authentic flow

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• Jed Inductivo: https://jedi.la/
• Jed's Instagram: https://www.instagram.com/jedi.agent/
• Schedule a meeting with Jed: http://www.calendly.com/jed_i