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30 - Sales, Process, and Innovation with Franklin Williams

GTM Live

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How to Build a Personal Brand

Marketing is looked at as this data driven kind like team, where we basely dump money in and leads come out based on digital or print interactions. We need to own our personal brand, and we also need to own, as salespeople, our company. I'd argue that right now we have nearly one to one or two to one set up across most orgs. That should look more like one to ten a with an s d r picking up spill over in inbound leads,. making sure that m cells are done thoughtfully and then engaging through the discovery process.

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