Growing Morning Brew to 2.5 Million Newsletter Subscribers — With Jenny Rothenberg
Send & Grow by SparkLoop
00:00
How to Get More Subscribers to Open More Often in the First Two Weeks
Brilly: The engagement open rates within the first two weeks is a leading indicator of how effective that acquisition source, that acquisition channel was. And then that second offs you touch quickly there on the number of subscribers who go on to refer people,. and what source they came from as well, what channel they came from. He had actually surprise inly, does. It can vary as much as two to three times, depending on where the source came from. But for example, recently, subscribers who come from like, influencer campaigns have tended to refer another user more so than than other kind of similar paid acquisition channels before.
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